Stories influence organisations as much as they do individuals
Stories impact on the ABCD of corporate life
A for attitude, aptitude, adaptabilityB for business acumen, bottom line, balanceC for client care, change, commitment D for drive, downturn, decisions Stories hide in company mission statements.
They impact on how personnel involve themselves and invest in work.
Personal work histories influence the way people commit
or don't commit to shared aims.
Stories shape the next chapter (strategic planning).
Unconscious stories can sabotage an organisation.
Conscious stories allow choices and offer growth opportunities.
Read Dorian's article Stories to Ring the Changes, where he describes the role of story telling in organisational change.
Comments after workshops:
"Thank you so much for giving us the great treat of listening to you last week. It was an absolutely virtuoso performance and the feedback I received afterwards was most enthusiastic. Your skill in running what amounted to a workshop, with nearly 500 people, was masterly."
(Chairperson, University of the Third Age, March 2004)
"Thank you for a fascinating time with you. It has opened up a whole new realm of thinking for me as to how I run my life, and how we communicate our business in Africa."
(Rob de Groot, Standard Bank. Head: Brand marketing, Africa)
